The chart-topping artist first teased the collab last week when she shared a short clip of an interview with ET, in which she said, “I”m not the boss in this song, but wait and see.” Then, she shared a snippet of “El Jefe (The Boss),” which is about someone who has the mentality of a millionaire but doesn’t actually have money.
Although previous songs of Shakira’s have included elements of regional Mexican music, such as the mariachi trumpet on “Ciega, Sordomuda” and the country-tinged “Te Espero Sentada,” this is her first full-blown Mexican music song.
In the catchy corrido, Shakira and Fuerza’s frontman JOP sing about being tired of their 9-to-5 jobs, especially their arrogant boss, and the desire to quit and become their own bosses. The music video features the global superstar and regional urban act performing the track together.
Shakira’s collab with Fuerza Regida is a reflection of Mexican music’s dominance and influence on Latin music today. With acts like Fuerza at the forefront, the genre is having a record year, growing in popularity in the United States and beyond. In May, Billboard reported that regional Mexican music consumption in the U.S. jumped 42.1% year to date through May 25, outpacing gains in the Latin genre overall, as well as country, dance/electronic, rock and pop, according to Luminate.
Both Shakira and JOP are set to be part of Billboard‘s Latin Music Week, taking place Oct. 2-6 in Miami. The former will participate in an exclusive superstar Q&A moderated by Leila Cobo, Billboard’s Chief Content Officer for Latin/Español, and the latter in a panel on Música Mexicana touring. Purchase tickets to the 2023 Billboard Latin Music Week here.
Stream “El Jefe” or watch the music video below:
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